About
I’m an experienced UX Designer working at the intersection of user needs, business goals and complex technology. I work end-to-end, from research and insights to design execution and direction, focusing on clarity, usability, measurable impact and AI-supported workflows. I’m used to collaborating closely with developers, leadership, and cross-functional teams across both local and global contexts, driving work that creates long-term value.
Earlier in my career, I worked as a fashion designer. With over a decade of experience across design disciplines, I bring a strong foundation in visual thinking, form and detail into my UX work.
Alongside my main work, I’m the founder of Kaka Efter Maten, where I create handcrafted pastries and bonbons, and host tastings and workshops. My approach to baking closely mirrors my UX process: I sketch, prototype, test, and refine to create cohesive experiences where every detail has a purpose.
Outside of work, I spend time with my partner and two children, enjoy the outdoors, explore creative projects, and collaborate on a game we’re developing together, contributing to UX and UI Design.

My pastries

Earlier work - Fashion
Coats, blazer, trousers & skirts by Josephine














