About
I’m an experienced UX Designer with a background in fashion and over a decade of design experience. I lead the design process from research and strategy to prototyping, validation and implementation, turning complex user needs and technical requirements into clear, usable experiences.
I work closely with developers, product owners and stakeholders to balance user needs, business goals and technical feasibility. AI is an established part of my design practice, and I use it where it adds value to the process and outcome.
My background in fashion has shaped my visual perspective, attention to detail and ability to move between creative exploration and structured problem solving. I’m driven by curiosity, collaboration and the ambition to create experiences where every detail has a purpose.
My pastries
I’m also the founder of Kaka Efter Maten, a creative pastry brand focused on modern pastries and bonbons. It gives me another space to explore ideas through flavor, form and detail, using the same mindset of experimentation, testing and refinement that shapes my work as a designer.
Earlier work: Fashion
Coats, blazers, trousers and skirts designed by Josephine
